# Local SEO report template (Google Business Profile and map pack)

A local SEO report template for businesses that win customers on Google Maps: profile actions, map pack rankings, reviews and citations, with an example.

> **How to use it:** make a copy and replace the example with your client's Google Business Profile performance export and your rank tracker's grid results. Keep the "What this means" lines: they are what the owner actually reads.

---

**Example report: Cedar & Sage Dental, August 2026.** *Prepared 4 September 2026 for Cedar & Sage Dental in Austin, a fictional client. Sources: Google Business Profile, a 49-point local rank grid over a 3-mile radius, Search Console.*

## Summary

- The profile drove 214 calls in August, up 14% on July (188).
- Cedar & Sage now shows in the top three of the map pack for "dentist near me" across 31 of 49 grid points, up from 24.
- 18 new reviews came in at an average of 4.8 stars, and every one got a reply within two days.
- Direction requests dipped slightly (96 from 101). The Burnet Road closure explains most of it.

## Google Business Profile actions

| Action | August | July | Change |
|---|--:|--:|--:|
| Calls | 214 | 188 | +14% |
| Website clicks | 311 | 262 | +19% |
| Direction requests | 96 | 101 | -5% |
| Booking link clicks | 58 | 41 | +41% |

What this means: more people are choosing to call or book straight from the listing. The booking link, added in July, is the fastest-growing action.

## Map pack rankings

Average rank across a 49-point grid centred on the practice. Lower is better; 1–3 means the practice shows in the map pack.

| Keyword | August avg rank | July avg rank | Top-3 points (of 49) |
|---|--:|--:|--:|
| dentist near me | 2.9 | 3.6 | 31 |
| emergency dentist austin | 4.1 | 5.0 | 22 |
| teeth whitening austin | 3.4 | 3.5 | 27 |
| dental implants austin | 7.8 | 8.2 | 6 |
| pediatric dentist austin | 5.5 | 5.1 | 15 |

Implants remain the weak spot. The profile doesn't list implants as a service, and the website page is thin. Both are on September's list.

## Reviews

| | August | July |
|---|--:|--:|
| New reviews | 18 | 11 |
| Average rating (new) | 4.8 | 4.6 |
| Replied within 48 hours | 18 of 18 | 9 of 11 |
| Total reviews | 412 | 394 |

Two reviews mentioned wait times. Both got a reply that named the new online check-in.

## Citations and listings

- Corrected the phone number on Yelp and Bing Places, which still showed the old front-desk line.
- Removed a duplicate listing from the 2019 practice name.
- 46 of 50 tracked directories now match name, address and phone exactly.

## Next month

1. Add "Dental implants" as a service on the profile with a description and price range, and rebuild the implants page.
2. Post twice a week on the profile, alternating offers and before-and-after photos.
3. Fix the four remaining directory mismatches.
4. Keep the 48-hour review reply standard.

## About this report

Profile actions come from the Google Business Profile performance report. Map rankings are the average across a 49-point grid, checked on the first Monday of each month from the same device settings.