# SEO & GEO Specialist

**Company:** Geology
**Location:** Jaipur, on site
**Experience:** 2+ years of hands-on SEO
**Compensation:** ₹6,00,000 to ₹12,00,000 per annum
**Type:** Full time
**Openings:** 2

## About Geology

Geology is a marketing lab. We build AI agents that do SEO and GEO work, and use them to
grow our clients' visibility on Google and in AI answers from ChatGPT, Google's AI
Overviews and Perplexity (GEO, or Generative Engine Optimization).

Our clients include industrial manufacturers, insurance, ed-tech and AI companies, across
Indian and US markets. Both founders are from IIT Bombay and have built companies before.

## About the role

We are looking for an SEO & GEO Specialist who has done hands-on SEO for a few years and
can own the search strategy for a set of client accounts. This is a hands-on role: you do
the research, the strategy and the content work yourself, using our AI tools to move
faster, and you make sure what they produce is right. You will work directly with the
founders.

## Key responsibilities

- Keyword research, competitor analysis and content gap analysis for client websites
- Build the SEO and content strategy for each client: what to target, in what order, and why
- Create content plans and briefs, and edit AI-drafted content for accuracy, search intent and quality
- Track and improve AI visibility: how often clients are mentioned and cited in ChatGPT and Google's AI Overviews
- Run technical SEO audits and recommend fixes: indexing, crawlability, site structure, structured data
- Monitor performance in Google Search Console and GA4, and explain what changed and why
- Decide which third-party sites and platforms matter for off-page work, and brief the off-site team
- Review what our AI tools produce and fix what they get wrong
- Work with the delivery manager on client reports and updates

## Required skills & experience

- 2+ years of hands-on SEO experience, agency or in-house
- Strong keyword research, content strategy and on-page SEO
- Good understanding of technical SEO: crawling, indexing, canonicals, redirects, sitemaps, schema
- Hands-on with Google Search Console, GA4, Ahrefs or Semrush, and Screaming Frog
- Able to explain the results of your past work in numbers: impressions, clicks, rankings
- Interest in GEO and AI search, and regular use of ChatGPT, Claude, Gemini or Perplexity
- Clear written English
- Comfortable learning new tools on your own

## Good to have

- WordPress or headless CMS publishing
- Using AI tools such as Claude Code or Cursor in your SEO work
- Client-facing experience: presenting work and taking questions from clients

## What we offer

- ₹6,00,000 to ₹12,00,000 per annum, depending on experience
- Work directly with the founders, in Jaipur. We help with relocation if you are moving
- Hands-on GEO work, and AI agents on real client projects

## How to apply

Apply with your CV and LinkedIn: **https://docs.google.com/forms/d/e/1FAIpQLSfMwVrYLGensmuUq-PqvEfGITk6ejx2wPDS6t20Z1LaSOloBg/viewform**

The form asks one question: tell us about a page or website you grew, with the numbers
before and after, and what you did.